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Are you intrigued by the thought of adding a
touch of magic to your next event? Here are some ideas to get your creative juices
flowing. There is much more to the magical art form than a tuxedoed performer standing on
a stage pulling bunnies out of a hat! A professional magician with a dose of imagination
can create something extra special, giving your guests something to talk about for
literally years to come and making your event successful and fun.
These ideas are grouped into three sections, corporate,
home and customized magic.
 | Hospitality Suites. Sponsoring an oasis where your
clients and potential clients can take a break from a convention or other gathering? In
addition to refreshments and a relaxed atmosphere, you can provide entertainment in the
form of a strolling magician. Laughter will be produced magically and the conversation
will begin rolling as guests are introduced to one another during the spontaneous
performances. Customized magical effects can also gently reinforce your company name,
logo, or new product offering.
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 | Trade Shows. On a crowded exhibit floor, a magician can
pull crowds to your booth and keep them there with fun, amazement and excitement.
Custom-crafted performances can showcase the "magic" of your products and/or
services, and tell your story in an entertaining way. As part of a total magical theme,
your "give-away" souvenirs can be magic tricks instead of the usual pens,
magnets and key rings. When word gets around, you can bet that everyone at the convention
will want to stop by your exhibit area to learn to perform some magic and receive their
own mini-miracle to take home!
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 | Customer Events. The "end in mind" of special
customer celebrations is to increase businesseither by thanking your existing
customers or introducing yourself to potential new clients. In any case, people love to be
entertained, especially with magic that is being done just for them.
Magical effects
designed especially for the occasion can dramatically convey your message or introduce
your products.
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 | Employee Recognition. Want to thank an associate for an
outstanding contribution? Want to recognize a team or workgroup for achieving a goal or
milestone? A customized magical performance can make your employees into the stars of the
show, and really feel appreciated!
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 | Company Picnics and Parties. Whether it's a holiday
celebration, the annual summer picnic, or an evening at the boss's house, magic can ensure
that a good time will be had by all and that the event will be memorable (and different
from past years!). One type of employee party is a themed "Casino" or "Las
Vegas" night, with mock gambling, raffles, and prizes. For these types of events, a
magician can be a particularly effective, as the environment of card playing and games of
chance lends a natural curiosity toward sleight-of-hand and funny card shark exposés.
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 | Restaurants. A magician can do a great deal to create
new and repeat business for your restaurant. High-quality, free entertainment can set your
establishment apart from your competition. Customers will often return with friends to see
an entertainer that has impressed them. Advertising of the new attraction can draw
customers during slack times. And during busy periods, the magician can make time fly by
with sparkling fun, causing guests not to notice delays in seating or waiting for the food
to arrive.
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 | Hospital or Recuperation Visits. Often, employers send
flowers or small gifts to associates who are hospitalized or recuperating from major
illness or surgery. How about sending a magician? Amazement and laughter can literally
have a magic effect on someone whose spirits need bolstering; "laughter is the best
medicine" as the old adage goes. The visit can be customized with your special
corporate message, and mementos can be delivered by the magician to commemorate the event.
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For some ideas as to how magic can be customized especially for your
needs, please click here.
 | Birthday Parties. It's very common for people to
associate magicians with children's birthday parties. But the performance of magic is
great for the grownups, too! Imagine the delight and surprise of the birthday celebrant
when they are honored with customized magic telling a story or anecdote about their life.
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 | Dinner Parties. How about something really unique the
next time you entertain at your home? A live performer is often unexpected, and
magic puts your guests in the center of the action.
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 | Family Reunions. It's sometimes amazing how much
diversity can be represented by people sharing a common blood line! What kind of
entertainment will appeal to everyone? A magician interacting with and delivering
personalized entertainment to each individual may be the answer you're looking for.
Customized effects that relate cherished family stories will delight everyone, and can
help introduce the various family members to one another.
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 | Wedding Receptions. Though initially counterintuitive
to some, a strolling magician can truly add magic to your wedding day. In addition to
being a very special gift of entertainment to your guests, a magician can help fill slack
times when, for example, photographs are being taken or while the guests are waiting their
turn for the buffet or receiving line. If you would like to read more about this unique
idea, please click here.
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 | Hospital or Recuperation Visits. Thinking of sending
flowers or small gifts to a loved one who is hospitalized or recuperating from major
illness or surgery? A personalized visit from a magician can cost about the same.
Amazement and laughter can literally have a magic effect on someone whose spirits need
bolstering; "laughter is the best medicine" as the old adage goes. The visit can
be customized with a special message, and mementos or gifts can be delivered by the
magician to commemorate the event.
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 | Bat and Bar Mitzvahs. Well recognized as an ideal
component of a bar or bat mitzvah celebration, a magical performance can be all the more
special when customized for the celebrant.
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 | Organizational Events. Are you a member of a church,
community organization, civic league, neighborhood association, or other club? Add some
impact, excitement and fun to your events with magic! A professional magician can turn
even a "run-of-the-mill" potluck into something that will be remembered! Having
a fund-raiser? Team with a magician to generate revenue!
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Many of the ideas listed above mention customized
magicperformances and effects especially designed to sell a product, honor a special
person or group, or tell your unique story. What are these customized effects
like? The variations and possibilities are literally endless, but here is a small sampling
of possibilities:
 | Imagine a spectator selecting a random card from a deck. In an instant,
the back of the card changes to display your logo, a photograph of an honoree, your sales
slogan, a special message, or any desirable text and graphics. The spectator then gets to
keep the card as a souvenir.
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 | A problem is described to the audience at a trade show, and the assembly
is asked what a magical solution to the problem might be. With a dramatic wave of the
hand, your new product is produced magically from under a silk scarf or from an empty hat.
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 | During the act, the magician announces a special magical performer from
the Far East, who was contracted with extreme difficulty for a surprise appearance. The
mystery guest walks on stage, and turns out to be the company CEO, chairman, or president!
Then, to the delight and laughter of the audience, the "big boss" actually
performs some minor miracles, thanks to the lessons she or he received from the magician
prior to the performance.
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 | Your "story line" can be woven perfectly with the magic being
performed. Consider some of these examples:
 | For a financial institution or investment firm, money can be made to
disappear ("Do you find it difficult to find money to invest?") and then
multiply over and over again.
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 | For a wedding, photographs of the bride and groom can be inserted into
different parts of a card deck, only to come together in the middlesuperimposed on
images of the king and queen of hearts!
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 | For any exhibit utilizing a computer, a prediction can be made to
magically appear on the screen. Prove that your firm has the answers to your clients'
problems!
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 | For a birthday or anniversary celebration, the number associated with
the event (e.g., the person's age or the anniversary year) can become a comical recurring
theme. For the number "25", for example, a selection can be found 25 cards from
the top of the deck. Two spectators select cards: one is a "2", the other is a
"5". And a quarter (25¢) magically changes into $25.00!
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 | For an insurance company, the spectators can be given miniature
"insurance policies"just in case something goes wrong during the
performance. When, in fact, something does go wrong and the magician fails to identify a
selected card, the policy is opened to show a prediction: a picture of the card that was
chosen! Additionally, the "policy", which is kept as a souvenir, contains copy
from your sales brochure.
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